iMetrics Lab
iMetrics Lab is a multidisciplinary research group oriented towards informatics studies on the web, especially to the design and implementation of evaluation and analysis models based on metrics and online sources, covering the processes of information creation, communication, consumption and evaluation.
This group consists of three large areas of work, depending on the application environment of the analysis models: iMetrics Scholar (the study of science and scientific communication), iMetrics Social (the study of social movements and events) and iMetrics Business (the study of businesses, products and brands).
iMetrics Scholar
Within the area of iMetrics Scholar work is carried out in conjunction with cybermetric methods and techniques, bibliometrics and scientometrics, carrying out studies applied to different agents that intervene in the process of creation, communication, consumption and the evaluation of science (universities, research centres and institutions, research staff, scientific publications, research objects and sources and data and service providers).
iMetrics Social
iMetrics Social research projects focused on analysing the digital behaviour of different social actors, from social movements to juvenile gangs. We are interested in the impact of technological transformations (especially in the digital generation) and study how people use and are affected by digital media and new technologies in different facets of daily life such as: identity construction, political participation and media literacy. Thus, we use a triangulation method of different methodologies that are both quantitative (social network analysis, content analysis and surveys) and qualitative (interviews, focus groups, virtual ethnography).
iMetrics Business
Within the area of iMetrics Business , students learn about the dynamics of digital marketing and e-commerce from digital products created by companies (including brands, products and services) and individuals (current or potential customers and users). They identify both supply (especially on a national and international level, and in digital and multi-channel spheres) and demand. To this end, a number of different qualitative and quantitative research techniques are employed at different levels of social interaction and user experience, with the purpose of finding exclusive (specific to each sector and audience) and transversal aspects (common to multiple sectors, countries and cultures).
ArtiCom
ArtiCom (Comunicación, Arte y Cultura Visual) is a recognised research group within UPV. It is affiliated to the Department of Audiovisual Communication, Documentation and History of Art. The group is composed of more than 15 lecturers and researchers, with Dr. Fernando Canet as lead investigator. The main purpose of the group is to analyse forms of artistic communication and expression and how they are linked to society. Among its objectives is the quest to find answers to the following questions: how is visual culture generated? What kind of message does it aim to transmit? How is it consumed? And finally, how could this process encourage social change? There are two main lines of research:
Visual culture: aesthetics and politics
Dr. Miguel Corella is the leader in this area. The purpose of this line of research revolves around the study of the functions of art in politics, institutions and social movements. Moreover, it aims to assess the management and impact of institutions and cultural activity. The following topics are studied: visual culture; art; aesthetics; politics and social movements; art and identity; museology and exhibition project management; cultural institutions and activities; the application of technologies in cultural institutions.
Audiovisual media and mass communication
Dr. Javier Moral is the leader in this area. The purpose of this line of research centres on the study of audiovisual media and its social impact, as well as the function of mass communication in society. The following subjects are among audiovisual media and the topics of study: narrative analysis of audiovisual stories; the relationships between cognitive and aesthetic values in serial narration; the role of documentary film as an instrument of social critique; the analysis of deviations from the hegemonic cinematographic model; representations of gender in the products of the cultural industries; the influence of interpersonal communication in digital media; and the consumption and reception of audiovisual media.
