{"id":1399,"date":"2021-12-09T16:38:14","date_gmt":"2021-12-09T16:38:14","guid":{"rendered":"https:\/\/dcadha.webs.upv.es\/investigacio\/grups-dinvestigacio\/"},"modified":"2023-07-12T15:36:18","modified_gmt":"2023-07-12T15:36:18","slug":"grups-dinvestigacio","status":"publish","type":"page","link":"https:\/\/dcadha.webs.upv.es\/ca\/investigacio\/grups-dinvestigacio\/","title":{"rendered":"Grups d&#8217;investigaci\u00f3"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"imetrics-lab\"><strong>iMetrics Lab<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-social-links is-style-pill-shape pb-3 is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-chain wp-block-social-link\"><a href=\"https:\/\/imetricslab.webs.upv.es\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Enlla\u00e7<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/trademetrics-upv\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter wp-block-social-link\"><a href=\"https:\/\/twitter.com\/imetricslab\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>iMetrics Lab<\/strong> \u00e9s un grup d&#8217;investigaci\u00f3 multidisciplin\u00e0ria orientat als estudis inform\u00e8trics en la Web, especialment al disseny i implementaci\u00f3 de models d&#8217;avaluaci\u00f3 i an\u00e0lisi basades en m\u00e8triques i fonts en l\u00ednia, cobrint els processos de creaci\u00f3, comunicaci\u00f3, consum i avaluaci\u00f3 de la informaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El grup est\u00e0 format per <a href=\"https:\/\/imetricslab.webs.upv.es\/servicios\/\" target=\"_blank\" rel=\"noreferrer noopener\">tres grans \u00e0rees de treball<\/a>, en funci\u00f3 de l&#8217;entorn d&#8217;aplicaci\u00f3 dels models d&#8217;an\u00e0lisi: iMetrics Scholar (estudi de la Ci\u00e8ncia i de la Comunicaci\u00f3 cient\u00edfica), iMetrics Social (estudi dels moviments socials i esdeveniments) i iMetrics Business (estudi d&#8217;empreses, productes i marques).<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-1024x678.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-1024x678.jpg\" alt=\"\" class=\"wp-image-874 size-full\" srcset=\"https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-1024x678.jpg 1024w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-300x199.jpg 300w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-768x509.jpg 768w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-1536x1018.jpg 1536w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-150x99.jpg 150w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>iMetrics Scholar<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dins de l&#8217;\u00e0rea <strong>iMetrics Scholar<\/strong> es treballa en conjunci\u00f3 amb m\u00e8todes i t\u00e8cniques ciberm\u00e8triques, bibliom\u00e8triques i cienciom\u00e8triques, realitzant estudis aplicats als diferents agents que intervenen en els processos de creaci\u00f3, comunicaci\u00f3, consum i avaluaci\u00f3 de la Ci\u00e8ncia (universitats, centres i instituts d&#8217;investigaci\u00f3, personal investigador, publicacions cient\u00edfiques, objectes d&#8217;investigaci\u00f3 aix\u00ed com fonts i prove\u00efdors de dades i serveis).<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(http:\/\/dcadha.webs.upv.es\/\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/dcadha.webs.upv.es\/\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-1024x683.jpg\" alt=\"\" class=\"wp-image-856 size-full\" srcset=\"https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-1024x683.jpg 1024w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-300x200.jpg 300w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-768x512.jpg 768w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-1536x1024.jpg 1536w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-2048x1365.jpg 2048w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-150x100.jpg 150w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-lisa-1092671-1440x961.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>iMetrics Social<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dins de l&#8217;\u00e0rea <strong>iMetrics Social<\/strong> s&#8217;inclouen projectes d&#8217;investigaci\u00f3 centrats a analitzar els comportaments digitals de diferents actors socials, des de moviments socials a bandes juvenils. Ens interessa con\u00e8ixer l&#8217;impacte de les transformacions tecnol\u00f2giques (especialment en la generaci\u00f3 digital) i estudiar com les persones utilitzen i es veuen afectades pels mitjans digitals i les noves tecnologies en facetes de la vida quotidiana com ara la construcci\u00f3 d&#8217;identitat, participaci\u00f3 pol\u00edtica o alfabetitzaci\u00f3 medi\u00e0tica, entre altres. Per a aix\u00f2, utilitzem la triangulaci\u00f3 metodol\u00f2gica de diferents m\u00e8todes quantitatius (social network analysis, an\u00e0lisi de contingut i enquestes) i qualitatius (entrevistes, focus group, etnografia virtual).<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-1024x683.jpg\" alt=\"\" class=\"wp-image-879 size-full\" srcset=\"https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-1024x683.jpg 1024w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-300x200.jpg 300w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-768x512.jpg 768w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-1536x1024.jpg 1536w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-150x100.jpg 150w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087-1440x961.jpg 1440w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-pixabay-265087.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>iMetrics Business<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dins de l&#8217;\u00e0rea <strong>iMetrics Business<\/strong> s&#8217;estudien les din\u00e0miques del m\u00e0rqueting digital i del comer\u00e7 electr\u00f2nic (e-commerce) a partir dels productes digitals creats tant per les empreses (incloent les seues marques, productes i serveis) com per les persones (clients i usu\u00e0ries, reals o potencials), identificant tant l&#8217;oferta (especialment en els \u00e0mbits nacional i internacional, digital i multicanal) com la demanda. Per a aix\u00f2 s&#8217;empren diferents t\u00e8cniques d&#8217;investigaci\u00f3 qualitativa i quantitativa en els seus diferents plans d&#8217;interacci\u00f3 social i d&#8217;experi\u00e8ncia d&#8217;usuari, amb la finalitat de trobar aspectes tant privatius (propis de cada sector i audi\u00e8ncia) com a transversals (comunes a m\u00faltiples sectors, pa\u00efsos i cultures).<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"articom\"><strong>ArtiCom<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-social-links is-style-pill-shape pb-3 is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-fe48e5de wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-chain wp-block-social-link\"><a href=\"https:\/\/articom.webs.upv.es\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Enlla\u00e7<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter wp-block-social-link\"><a href=\"https:\/\/twitter.com\/ArtiCom_UPV\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comunicaci\u00f3, Art i Cultura Visual<\/strong> (ArtiCom) \u00e9s un grup d&#8217;investigaci\u00f3 reconegut per la Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV) i adscrit al departament de Comunicaci\u00f3 Audiovisual, Documentaci\u00f3 i Hist\u00f2ria de l&#8217;Art. El grup est\u00e0 format per m\u00e9s de quinze professors i investigadors, sent el Dr. Fernando Canet el seu investigador responsable. El seu prop\u00f2sit principal \u00e9s l&#8217;an\u00e0lisi de les formes de comunicaci\u00f3 i expressi\u00f3 art\u00edstiques i com aquestes es vinculen amb la societat. Entre els seus objectius es troba donar respostes a les seg\u00fcents preguntes: com la cultura visual \u00e9s generada, quin tipus de missatge pret\u00e9n transmetre, com aquests s\u00f3n consumits i com, finalment, aquest proc\u00e9s pot incentivar el canvi social. Dos s\u00f3n principalment les seues l\u00ednies d&#8217;investigaci\u00f3:<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(http:\/\/dcadha.webs.upv.es\/\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-683x1024.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"http:\/\/dcadha.webs.upv.es\/\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-683x1024.jpg\" alt=\"\" class=\"wp-image-862 size-full\" srcset=\"https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-683x1024.jpg 683w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-200x300.jpg 200w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-768x1152.jpg 768w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-1024x1536.jpg 1024w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-1365x2048.jpg 1365w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-100x150.jpg 100w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-karolina-grabowska-5841081-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Cultura visual: est\u00e8tica i pol\u00edtica<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El responsable del qual \u00e9s el <a rel=\"noreferrer noopener\" href=\"https:\/\/articom.webs.upv.es\/equipo\/miguel-corella\/\" target=\"_blank\">Dr. Miguel Corella<\/a>. El prop\u00f2sit d&#8217;aquesta l\u00ednia d&#8217;investigaci\u00f3 se centra en <strong>l&#8217;estudi de les funcions de l&#8217;art en la pol\u00edtica, les institucions i els moviments socials<\/strong> D&#8217;altra banda, pret\u00e9n avaluar la gesti\u00f3 i l&#8217;impacte de les institucions i activitats culturals. Entre les tem\u00e0tiques objecte d&#8217;estudi es trobarien les seg\u00fcents: cultura visual; art, est\u00e8tica, pol\u00edtica i moviments socials; art i identitat; museologia i gesti\u00f3 de projectes expositius; institucions i activitats culturals; i l&#8217;aplicaci\u00f3 de les tecnologies en les institucions culturals.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(http:\/\/dcadha.webs.upv.es\/\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820-1024x576.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/dcadha.webs.upv.es\/\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820-1024x576.jpg\" alt=\"\" class=\"wp-image-865 size-full\" srcset=\"https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820-1024x576.jpg 1024w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820-300x169.jpg 300w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820-768x432.jpg 768w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820-1536x864.jpg 1536w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820-150x84.jpg 150w, https:\/\/dcadha.webs.upv.es\/wp-content\/uploads\/2022\/07\/pexels-mike-b-114820.jpg 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Mitjans audiovisuals i comunicaci\u00f3 de masses<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El responsable del qual \u00e9s el <a rel=\"noreferrer noopener\" href=\"https:\/\/articom.webs.upv.es\/equipo\/javier-moral\/\" target=\"_blank\">Dr. Javier Moral<\/a>. El prop\u00f2sit d&#8217;aquesta l\u00ednia d&#8217;investigaci\u00f3 se centra en <strong>l&#8217;estudi dels mitjans audiovisuals i el seu impacte social<\/strong>, aix\u00ed com en la funci\u00f3 que la comunicaci\u00f3 de masses t\u00e9 en la societat. Entre els mitjans audiovisuals i les tem\u00e0tiques objectes d&#8217;estudi es trobarien els seg\u00fcents: an\u00e0lisi narrativa dels relats audiovisuals; les relacions entre valors cognitius i est\u00e8tics en la narraci\u00f3 serial; el paper del cinema documental com a instrument de den\u00fancia social; noves narratives i pr\u00e0ctiques per al canvi social; l&#8217;an\u00e0lisi de les desviacions del model cinematogr\u00e0fic hegem\u00f2nic; les representacions de g\u00e8nere en els productes de les ind\u00fastries culturals; la influ\u00e8ncia de la comunicaci\u00f3 interpersonal en els mitjans digitals; i el consum i recepci\u00f3 dels mitjans audiovisuals.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>iMetrics Lab iMetrics Lab \u00e9s un grup d&#8217;investigaci\u00f3 multidisciplin\u00e0ria orientat als estudis inform\u00e8trics en la Web, especialment al disseny i implementaci\u00f3 de models d&#8217;avaluaci\u00f3 i an\u00e0lisi basades en m\u00e8triques i fonts en l\u00ednia, cobrint els processos de creaci\u00f3, comunicaci\u00f3, consum i avaluaci\u00f3 de la informaci\u00f3. El grup est\u00e0 format per tres grans \u00e0rees de treball, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1209,"parent":1395,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1399","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/pages\/1399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":1,"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/pages\/1399\/revisions"}],"predecessor-version":[{"id":1607,"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/pages\/1399\/revisions\/1607"}],"up":[{"embeddable":true,"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/pages\/1395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/media\/1209"}],"wp:attachment":[{"href":"https:\/\/dcadha.webs.upv.es\/ca\/wp-json\/wp\/v2\/media?parent=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}